Professional Experience
Public Relations
Experience
2023 - Present
BlackHouse Studios
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Build holistic brand communication ecosystems, including messaging frameworks, launch strategies, social media narratives, and digital content roadmaps.
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Lead press strategy and media outreach, securing coverage and industry visibility for clients in culture, sports, and entertainment.
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Develop creative social content, including short-form video, campaign copy, visual concepts, and audience engagement strategies tailored to TikTok, Instagram, and YouTube.
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Direct influencer and talent partnerships, identifying cultural voices that authentically amplify client missions.
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Led the Grammy nomination push for artist Chris Redding, resulting in an official nomination.
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Advise founders, artists, and organizations on brand identity, communications positioning, and audience growth.
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Partner with production teams and designers to execute campaign assets, creative decks, and branded content.
Contract
Paramount Global
Press Ambassador
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Contributed to the production and day of logistics for the BET Awards 2023 & 2024 red carpet
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Collaborated with photographers, videographers, and media outlets at the event
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Escorted celebrities and coordinated interviews with various media outlets including Billboard, Good Morning America, The Hollywood Reporter & more.
Jan '20 - Sep '24
Jazz Hands For Autism
Manager Of Publicity & Community Relations
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Built and executed the organization’s first unified digital communications strategy, growing social engagement by 45% YoY across Instagram, TikTok, YouTube, and Facebook.
Executive Produced & Co-Created the digital series “3 Mins W/ Ifu,” featuring talent and executives from Fender, the GRAMMY Museum, KJLH, and more, elevating the organization’s profile in the music industry. -
Secured major media placements, including Billboard Magazine, NPR, Hallmark Media, Radio Disney, Spectrum News, Music Connection, LA Parent, and additional regional outlets.
Directed fundraising and donor communications, supporting grant proposals, campaigns, and stakeholder retention that strengthened organizational funding pipelines. -
Built and managed organizational partnerships with The Recording Academy, City of Culver, Vanderbilt University, Music Biz Association, and additional arts-and-culture institutions.
Oversaw a team of publicity staff + interns; provided creative direction for campaigns, digital storytelling, and artist promotion. -
Represented the organization at conferences, community events, and industry spaces, strengthening relationships with donors, partners, and cultural institutions.
2017 - 2020
IDS Travel
Social Media Manager
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Developed and curated relevant social media posts to enhance brand presence.
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Coordinated company communications and maintained the public image and language of the company.
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Implemented creative media strategies, including influencer collaborations and travel contests, to expand audience reach.
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Strategized and managed advertising budgets for all departments.
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Directed a social media team, responsible for hiring and coordinating five employees.
Education
Certifications & Awards
California State University Northridge | Bachelor's Degree in Public Relations
I pursued my Bachelor's degree in Public Relations, focusing on strategic communication, crisis management, and digital PR strategies.
Lynne M. Doll Memorial Scholarship
The scholarship was awarded to a junior-level journalism major who has shown a marked capability for non- profit public relations by involvement in community and volunteer activities.
HootSuite
Social Media Certification
UDEMY
Digital Marketing Course
Asana
Workflow Specialist Certificate
Skills
& Expertise
- Strategic Communication | Media Relations | Crisis Management | Content Creation | Press Release Writing | Brand Reputation Management | Adobe Creative Suite | Graphic Design | Photography | Video production & Editing | Email Marketing | Copywriting